Fast food and slow food, vastly different competitors,...

Fast food and slow food, vastly different competitors, combat daily in an uneven competition for consumer favouritism influenced by convenience, value for money, and variety, along with nutritional benefits. This essay will explore factors influencing convenience, monetary value, variety, and nutritional benefits, guiding these worthy competitors to the pinnacle position of consumerism. Moreover, this essay will explore whether the competition between fast and slow food product is fought on a level playing field. Fast food offers greater convenience, monetary value, and variety when compared to slow food. Firstly, convenience: Fast food is readily consumable as an alternative to a freshly cooked meal. However, convenience in food†¦show more content†¦2006). Affordability entices many struggling households, tussling with increased cost of living, as rising prices force traditional family units into a dual income situation to combat the increased cost of living. Lastly, Fast food offers greater variety in comparison with slow food products. Due to fast food manufacturers usage of chemical additives, fast food offers variety to consumers in a convenient, economical package. Additives allow prolonged food storage without the risk of spoilage. This gives consumers the financial advantage of purchasing when the price is low a great incentive for struggling households. Foods that have a lengthy storage ability afford consumers at hand ingredients, allowing for variety when making food choices. These influences begin to see a natural abandonment of slow-paced living coupled with a reduction in slow paced cooking, as fast-paced lifestyle factors begin to encroach on traditional cooking in favour of a more convenient, pre-prepared, and cheap alternative. Nevertheless, while fast food and slow food products compete for consumer favouritism; fast foods, convenience, perceived monetary value and variety ensures a competitive edge to fast food products. Slow food does not offer the same consumer advantages when compared with fast food, neither does it labour under the same negativity. Primarily, slow food does not offer the same convenience due to the absorbentShow MoreRelatedBrand Building Blocks96400 Words   |  386 Pagesinhibit the brand builder. To be able to develop effective brand strategies, it is useful to understand these pressures and barriers Different factors that make it difficult to build brands are shown in the figure above. The first, pressure to compete on price, directly affects the motivation to build brands. The second reason, the proliferation of competitors, reduces the positioning options available and makes implementation less effective. The third and fourth reasons, the fragmentation in mediaRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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